278,62 €
371,49 €
Kaina su kodu: ENG
Marketing in the Digital Age
Marketing in the Digital Age
278,62 €
371,49 €
  • Planuojame turėti už 63 d.
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical ins…
  • Kaina galioja įvedus kodą: ENG

Marketing in the Digital Age (el. knyga) (skaityta knyga) | knygos.lt

Atsiliepimai

Įvertinimų nėra.
Įvertink ir tu! Visi atsiliepimai

Aprašymas

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India. 
 
NEMOKAMAS PRISTATYMAS

Kaina galioja įvedus kodą: ENG

278,62 €
371,49 €
Planuojame turėti už 63 d.

Akcija baigiasi už 00:50:26

Nuolaidos kodas galioja perkant nuo 5 €. Nuolaidos nesumuojamos.

Prisijunkite ir už šią prekę
gausite 3,71 Knygų Eurų!?
Įsigykite dovanų kuponą
Daugiau

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India. 
 

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
Knygos.lt komentarų taisyklės
[{"option":"198","probability":1,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4d2eb09811773817134.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"197","probability":1.3,"style":{"backgroundColor":"#dc3743"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4d162418a1773817110.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"196","probability":1.6,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4cfe204071773817086.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"195","probability":1.5,"style":{"backgroundColor":"#dc3743"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4ce1bac331773817057.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"194","probability":1.5,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4ca477abe1773816996.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"193","probability":1.6,"style":{"backgroundColor":"#dc3743"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4c8f03fd21773816975.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"192","probability":1.4,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4c6fa50cc1773816943.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"191","probability":0.1,"style":{"backgroundColor":"#ffeb00"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69ba4c4a296b81773816906.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]